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Survey follows joint congestion-busting scheme

Published on Tuesday, June 28, 2016

A scheme to help reduce traffic congestion and boost sustainable travel in and out of Leicester is being launched this week.

From Monday 27 June, about 8,000 residents living in Glenfield, New Parks and parts of Groby will start to receive postcards informing them of the scheme, before doorstep visits begin in July.

Leicestershire County and Leicester City councils have joined together to encourage residents to learn more about sustainable travel and help to tackle congestion following improvements made to roads and pavements in the area.

As part of the scheme, people will be asked about their travel patterns and given information and advice about alternative options, such as walking, cycling and public transport.

A range of offers will be available as part of the survey including discounts on bus travel, bike servicing and a Leicester OneCard – a smartcard which stores travel passes, to make travel easier.

Peter Osborne, county council cabinet member for highways and transport, said: “Working together we’ve invested in improving in the walking and cycling network in the area and want to encourage people to now think about making use of these, as well as the area’s bus links, instead of their cars for short journeys.

“This should help cut congestion, encourage fitness and help people save money at the same time.”

Councillor Adam Clarke, Leicester’s assistant city mayor responsible for energy and sustainability, added: “We know from our Connecting Leicester programme in the city that making improvements to our walking and cycling networks will encourage more people to use them. We’ve already seen an increase in people walking past our city monitoring sites.*

“By working in partnership on schemes like this one, we can extend this work to further areas of the city and county, giving people more choice over how they get around and making sustainable travel choices a viable option for people.”

The survey forms part of the Leicester North West Transport scheme, a joint scheme between Leicestershire County and Leicester City councils, which aims to improve the road network in the north west of Leicester and neighbouring parts of the county. The scheme is being funded by a £16.2million Local Growth Deal allocation, through the Leicester and Leicestershire Enterprise Partnership (LLEP) and £3million from the city and county councils.

The personal travel planning survey is part of the councils’ Choose How You Move campaign – for further details visit www.choosehowyoumove.co.uk.  

ENDS

* the number of people walking past our monitoring sites rose from 27,686 in 2011 to 32,239 in 2015 – a 16 per cent rise – bucking the national trend of a decline in walking.