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Signs point to improved experience for city visitors

Published on Tuesday, January 31, 2017

PEOPLE visiting Leicester this year will find it much easier to explore the city and its attractions, thanks to a brand new system of on-street maps and signs.

Work to install the 80 maps and fingerposts gets under way today (Tuesday 31 January), with the new signs highlighting key landmarks, visitor attractions and other places of interest, as well as providing directions to and from main transport hubs and local car parks.

The easy-to-read maps, displayed behind toughened glass, will also indicate the walking time between places of interest.

Made of durable stainless steel, the freestanding signs – which will help both residents and visitors find their way around the city – are similar to the signage used in popular visitor destinations such as London, Oxford and Edinburgh.

“These new on-street maps and signs are part of an ongoing programme of investment in our city centre that’s helping to make Leicester more attractive – and more welcoming – to residents and visitors alike,” said City Mayor Peter Soulsby.

“Tourism is increasingly important to Leicester’s economy, with the latest available figures suggesting that around 10million visitors a year are choosing to spend time in our city.

“With those visitors contributing more than £570million to the local economy, it’s clearly important that we look after them – and that we help them get the most out of their visit to our city.”

Work to install all of the new signs will take around four weeks.

The new signs – part of the wider ‘Legible Leicester’ project – cost £255,000 to manufacture and install.

The brand new map that features in the signs has been specially produced by the city council. Based on street surveys for accuracy, the map will be updated as necessary to reflect changes in the city centre.

A3 versions of the map will soon be available, free of charge, from the Visit Leicester centre on Gallowtree Gate. 

Visitor numbers to Leicester have grown each year for the past seven years. The latest figures from STEAM – which quantifies the local economic impact of tourism – show that 10.36million visitors came to Leicester in 2015, contributing £577million to the local economy.