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Mass tooth-brushing event kicks off National Smile Month

Published on Monday, May 15, 2017

A MASS tooth-brushing event will kick off National Smile Month in Leicester and Leicestershire.

On Monday 15 May, at 11am, nurseries, schools and children’s centres across the city and county will take part in synchronised tooth-brushing to mark the start of the awareness-raising oral health campaign.

National Smile Month runs from 15 May to 15 June and aims to help children and families get into good oral health habits.

Tiffany Burch, the oral health lead from the city council’s public health team said: “Tooth decay in children is preventable, and getting into the habit of good oral hygiene early in life will set you up for a lifetime of good oral health.

“This is very important for Leicester as many children suffer from poor dental health. However we know that our initiatives across the city are working and helping to reduce the levels of decay for Leicester’s children.

“Brushing your teeth with a fluoride toothpaste, twice a day for two minutes, combined with a healthy diet is the best way to prevent tooth decay. The mass tooth-brushing session on 15 May will help us to share good practice.”

Rob Howard, consultant in public health at the county council, said: “We hope this fun reminder to look after their teeth will encourage children to get into a good tooth brushing routine.”

Further events will be held throughout the city and county to mark National Smile Month. These include ‘lift the lip’ sessions, being held at children’s centres, toddler groups and libraries.

At ‘Lift the Lip’ sessions, dentists will be attending to work with parents and carers to assess the risk of decay for children, give them personalised advice and information, and provide free toothbrushes and toothpaste.

On 2 June, there will be an information event outside Visit Leicester on Gallowtree Gate, Leicester. Dental nurses and oral health staff will be on hand to give out advice and freebies.

Tips on preventing tooth decay include:

  • Brush your teeth last thing at night and on at least one other occasion with a fluoride toothpaste
  • Cut down on how often you have sugary foods and drinks
  • Visit your dentist regularly, as often as they recommend

For more information on oral health, visit