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Public safety videos launched for communities across Leicester

Published on Tuesday, April 7, 2020

Still image from video in Gujarati

SAFETY videos in 14 different languages have been launched today (Tuesday, April 7) to emphasise to communities across Leicester how to protect themselves from the coronavirus pandemic.

Staff from Leicester City Council’s community languages service have translated the NHS ‘Stay at Home’ poster into some of the languages spoken widely in Leicester, including Gujarati, Urdu, Punjabi, Bengali, Somali, Arabic, Polish, Slovak, Farsi and Mandarin, as well as a version in English.

The council has been working with local company Shrinker to turn the information into a series of 40 to 45-second videos, to help get the public safety message to communities who otherwise might be hard to reach.

The videos are available to view on Leicester City Council’s Youtube channel here, and will also be shared on its Twitter and Facebook accounts.

The messages in the videos reflect the ongoing Government and NHS safety advice, reminding people to stay at home wherever possible, and only leave for urgent reasons such as getting food or medical supplies, daily exercise or medical care, or to work. It also explains the importance of continued social distancing – keeping two metres away from other people at all times – when doing so.

Getting the public health message across to people in the most widely spoken of those languages across the city is a key concern.

Shrinker, which is based in the city, provided its video making services free of charge to the city council, having previously worked with Leicestershire Police in making multi-language versions of anti-hate crime information available.

Leicester City Mayor Peter Soulsby said: “It is vital that we get these public health messages out to people in neighbourhoods throughout the city, to give them the best chance to stay safe and well during this pandemic.

“I am very grateful to Shrinker for working with us on producing these video messages so quickly so we can ensure the important information gets to as many people as possible.

“These are incredibly difficult times for people everywhere, but if we pull together and focus on helping each other to stay safe and well by following the Government’s guidelines, we stand the best chance of getting through this.”

To view the videos, visit Leicester City Council’s Youtube channel here

 

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